Entity: Customers & Products

Job Family Group:

Marketing Group

Job Description:

As a key strategic pillar of bp growth, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. We are a brand with heritage for consumers and as the world transitions to low carbon fuel we believe bp will continue to play a core role for consumers.

The Promotions & POS Marketing Advisor position is a customer focused role and brings our customer story to life on our retail sites, crafting and execution point of sale assets across fuel, loyalty, BPme and convenience.

This is a fast paced role with multiple interfaces and an eye for detail is required, this role brings together the customer offer throughout the year to curate and implement the customer journey that optimises message delivery and delivers the right impact and resulting action from customers.

Key Responsibilities:

• Support Promotions & POS (P&) lead on the delivery of the 24 months forecourt activation plan for allocated market including headline promotions and POS execution to increase customer transactions.

• Create compelling and standardized marketing materials across all customer touchpoints.

• Work closely with convenience, operations, and site support team to deliver impactful and efficient POS executions, fit for the relevant customer journey. 

• Agency relationship management within activation plan. 

• Support with the execution of physical pilots for future bp activity

• Execution and implementation of all on site point of sale across forecourt and shop and all offers, services and products. Utilising templates provided by comms and campaigns to ensure effectiveness and consistency across all formats.

• Supports the development of the promotion pipeline for all offers, products and services across the UK, managing the full delivery of decided campaigns and the performance tracking measurement

• Managing and maintaining POS and essential equipment warehouse stocks and store ordering systems

Key Skills:

• Performance marketing experience, ideally within a retail convenience market.

• Experience in building strong trust and performance-based agency

• Strong project management of multiple activity at one time

• Hands on collaborative approach

• Strong influencing and team engagement skills

• Preferably experience in marketing operations delivery ideally in a retail environment with high volume of activity

• Convenience or food retail (supermarket) experience desirable

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits. Reinvent your career as you help our business meet the challenges of the future.

Apply now

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status , neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please  contact us   to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.